Journey into Coaching​​

 

Coaching was never the goal.

 

But it is an unexpected and brilliantly rewarding place to end up. My long journey into coaching started as a teenage girl figuring out her relationship with sport.

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As a young girl...

 

My first memory of the sporting world was club swimming and feeling a love for the water but a dread of competition and judgement. As a teenager I discovered surfing which really captured my imagination - I loved the freedom, adventure and challenge of being in the elements and discovering my potential in the water.

 

Those feelings came a long time before fitness goals or performance became the focus.​  Fast forward a couple of decades of surfing, mountain biking and general adventuring I finally discovered triathlon.

 

Triathlon brought my love of challenge and adventure together in an unexpected way..

 

I now loved the feeling of all the hard work coming together in a race and the buzz of crossing a finish line, knowing that I’d given it my very best. It also gave me a new sense of growth and possibility - there were always new challenges to pursue, different directions to explore and things to learn about myself and the sport. I'm still hooked!

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My experiences as an athlete shaped my decision to become a coach.

 

Coaching has given me a different perspective on sport and a real passion for guiding others through their own challenges and towards their personal goals. Alongside coaching I continue to train, race and challenge myself, which gives me an invaluable appreciation of the athlete's perspective in a 1:1 coaching environment.

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I am fascinated in the science behind sport performance.

 

But I also have a particular curiosity in the human side of sport: what motivates us, how we make decisions, and how our mindset shapes our experiences and responses to success and setbacks. I love the challenge of understanding each individual and helping them develop as both an athlete and a person. 

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My coaching journey has ultimately led me to become a British Triathlon Level 3 Coach (High Performing Coaching). This level of coaching education, alongside regular sessions with my BTF coaching mentor allows me to continue to provide the best coaching service to any level of athlete.

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Coaching Philosophy

 

I believe coaching is about working alongside each athlete to build the competence, confidence and resilience that develop self-belief, empowering them to achieve their goals and go beyond what they once thought possible.

 

• Coaching the Person, Not Just the Athlete

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Like myself, every athlete has a story. The event or race is rarely the whole reason someone begins their training journey.

Some athletes seek adventure, others want to discover their potential, rebuild confidence, find balance in a chaotic life, or simply experience the joy of movement. My role is to understand the person behind the athlete—what motivates them, what fulfils them and what success truly means to them.

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By connecting training to these deeper internal motivations, we create meaningful goals and sustainable journeys that develop healthy, confident and lifelong athletes.

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• Confidence Through Competence

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I believe confidence is earned through competence.  Through purposeful training, skill development and progressive challenges, athletes learn to trust themselves and their abilities. Understanding the "why" behind training creates ownership, consistency and long-term improvement.  My role is to develop not only physical capacity, but also the skills, resilience and decision-making needed to help athletes feel capable in challenging situations.

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• Performance Through Self-Discovery

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Sport is a powerful tool for personal growth.  It teaches patience, courage, discipline and resilience, while showing us that we are capable of more than we often believe.

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Whether the goal is completing a first event, improving performance, or taking on a personal challenge, the greatest achievement is often the person we become along the way.

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Work With Amy

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Personal Coaching Program

A coached program with Amy will empower you with the skills and knowledge to become a master of your own training. Work with Amy in her limited-space program for endurance athletes. 

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Personal Training Sessions

Multi-sport Technique & Conditioning sessions, Swim Video Analysis, Fitness Buddy

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