Who We Are
​Co-owners and Head Coaches, Amy Critchlow and Laura Fry, started Strive in 2018. Born out of their love for helping people discover the joy of triathlon through their community project, Try A Tri Guernsey, Strive has grown to become the Island's leading multi-sport coaching brand for adults and children.
OUR MISSION:
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We believe our sports (swimming, cycling, running, strength, and triathlon) are transformational; mentally, physically, and emotionally. Our mission is to offer the highest quality coaching experiences for any level of athlete (adult or child) through group, and one-to-one training and events.
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OUR VALUES:
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Always offer group training and coaching that is flexibile, fun, and challenging for ALL levels ​
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Build meaningful coaching relationships with our clients and support them in their journey
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Create opportunities for connection - with our community and our environment​​​​​​
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Stay curious, keep learning, and be open to new ideas from the world of sport and health
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Keep our impact on the environment as low as we can - using alternative transport, recycling, and donating old kit, protecting our Island's precious ecosystems, spreading the message
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THE TEAM
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Laura Fry, Co-Owner & Head Coach
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AS AN ATHLETE:
Laura came to multi-sport through her love of the outdoors and her experience managing depression and anxiety, She loves to swim in the open water, run in the wilderness (mud is her favourite surface), ride her bike and most of all, lift weights! Through finding strength in her own body, Laura has found strength of mind too and she's keen to help others do the same.
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AS A COACH:
Laura is a Strength and Conditioning coach, Personal Trainer and delivers Learn Front Crawl courses. Laura also leads Strive Junior Swim program, helping young people to be confident and competent swimmers.
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QUALIFICATIONS:
BTF Level 2 Coaching, Swim England Level 2 Teacher, Level 3 Personal Training, Kinetic Revolution Certified Run Coach, British Weightlifting Level 1 Coach
Amy Critchlow, Co-Owner & Head Coach
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AS AN ATHLETE:
Amy is a triathlete, surfer, and marine biologist. She loves the buzz of race days, the structure of a training plan, but equally values ditching the interval session for a play in the surf. Amy has won many medals in her triathlon career, representing Guernsey and Team GB.
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AS A COACH:
Amy is a British Triathlon Federation High-Performing Coach and coaches a number of athletes one-to-one She leads Strive's Swim Fit program, building progressive, fun and technique-driven sessions in the pool and open water throughout the year.
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QUALIFICATIONS:
BTF High Performing Coach (Level 3), Swim England Level 2 Teacher, LSSM Soft Tissue Therapist, Kinetic Revolution Certified Run Coach
Si Marley, Adult Swim Coach
Si is a keen open-water swimmer, surfer, and Ironman Triathlete with a passion for exploring the waters around our Island.
During the summer season, Si designs swim journeys that keep our open-water swimmers inspired, challenged, and always safe. Si also coaches adult swimmers during Friday and Sunday sessions sharing his knowledge of open water swim technique with the community.
James Dickinson, Adult Swim Coach
James is a marathon swimmer and Freediving instructor. With experience competing in Age Group world championships and a love for the water, James works with adults and juniors who want to make progress in their technique, fitness, and endurance in the water.
Emma Feak, Junior Swim Teacher
Emma is a keen open -water swimmer and primary school teacher. She brings her love for the water and passion for teaching to Strive Junior Swim Fit sessions.
